http://www.designboom.com/snapshots/cologne07/designpost.html

http://www.bossausa.com/

lamp

One Click Butter Cutter

Portion control is an important part of staying healthy. This ingenious butter cutter delivers one standard pat with each click of the handle. No more messy butter dish. 5 pats equal 1 tablespoon. Slices, serves, and stores one stick of butter or margarine. ABS plastic. Dishwasher safe. 2"W x 3"D x 8"H.

Selection of colors in consideration of target users and functionality
This radio is meant to realize functionality during a disaster with its easy-to-use home radio functions. With homemakers preparing survival kits the targeted users, white, orange, and silver were selected as the bright and distinctive colors as a feature of its emergency preparedness, and for it to stand out in case of a disaster.

Recharging handle design
To be able to carry the radio easily in case of a disaster, the body must be as compact as possible. Moreover, this radio has many functions that have previously been unavailable on radios of this type, such as a penlight and cell phone recharging function. The main issue involved in implementing functions on the recharger handle was the handle's design. If it were too short, people would have difficulty turning it. Therefore, the handle had to be of a certain length. Placing the handle on the back at an angle could have achieved the necessary length, but such a design would not have been able to convey the very essence of this radio, that of being a rechargeable emergency radio. Finally, we decided to place the handle on the front in a hook shape to ensure sufficient length and avoid interference with other functions.
Pursuit of ease of use by clarifying functions
This radio was aimed at improving ease of use by clearly dividing the function key positions: radio functions are on the front; the penlight and spot light are on the top and side, respectively. In addition, the radio and light part are divided, and the entire body consists of two colors, which not only improve design quality but also clarify function. Our goal in this design project was to make this radio compact yet very easy to use.

另外一个为遥控器，一个抱怨最多的东西，apple在发布New iMac G5的时候，也发布了apple遥控器，和iphone发布会上一样，jobs列出了一大堆其他排列很多按键的东西发问，我们需要这么多东西吗？但目前的主流遥控器仍然是这样子，而不是简单到apple遥控器，决定一个产品有很多很多的原因，并不是所有不是apple样子的东西，多按键的都是一幅德行的。
这个BRAVIA遥控器减少了按键并做到了易用，对按键的优先权作了分析，将大个的音量控制键放到最下面，用颜色和按键的形状区分不同功能的按键，将需要复杂操作的安置在最上面，按键和基体都使用黑色使其融为一体。由于这不是一个多用的遥控，它只能控制BRAVIA电视机，所以把频道键做大并放在中间，不断尝试将尺寸做到最佳。

ceramics for breakfast

IKEA CHAIR

It has been sold during summer 2003 in every Ikea store. The project is a colourfull beach bag that can turn into a long chair once you reach the beach. Unpack your stuff, unfold the bag and lie down in the sun.

设计是汽车的灵魂--解读凯迪拉克设计

未来汽车设计三大趋势
　　追求整体性、以人为本、技术融合
　　进入21世纪后，汽车设计的涵义重心已经在偏移，汽车已不单纯被看作是载人运物的工具，而日益和人们的各种生活需求相互渗透，成为未来生活方式系统中的一部分。未来的汽车设计，将有三大主要趋势。
　　其一：未来的汽车设计将是整体性的。
　　汽车将是艺术与科学的完美融合，体现汽车整体的和谐之美，而不是像现在的汽车设计只是一些零碎的构思和局部细节的改变，汽车不仅要满足人类功能上的需求，还要满足人类精神上的需求。
　　其二：未来汽车设计的核心是人。
　　随着科学技术的高速发展，人们在获得空前强大技术能力的同时，将开始回过头来审视科技对于人的影响和意义，在未来的汽车设计中，人的主体地位将再一次被强调，其核心问题将必然是人的行为方式和需求。汽车设计将越来越注意个性化的需求，而所谓的主流车型将越来越少。
　　其三：体现多种技术的融合。
　　信息技术、生物技术和新材料技术等将带动汽车设计的新一轮的革命，如全新的信息交流方式对传统交通概念产生巨大的冲击，信息传递、空间位移和目标系统实现方式的多元化将结合成为全方位、多维性的新的交通系统，未来的交通工具将不再是简单的代步工具，而进化成人的信息环境和生活空间。整合了信息技术、生物技术、新材料技术等多种技术的集大成者的未来汽车———它们会更加智能化、人性化，当然也会更环保，使用起来更简单，无人驾驶的汽车，水陆空多用汽车，组合式汽车都可能在并不遥远的将来出现在我们的生活中。 　

不能机械地理解“中国元素”

德国人造车那么多年，何尝担心过没有所谓“德国元素”？如果非要总结出个所以然，说来说去也不过是“严谨”二字。可是别忘了, 严谨是德国人的通性, 并不是德国设计所独有

奥迪原厂手绘设计图